Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Marketing is Teaching: 3 examples of high-performance marketing that worked by educating the customer

January 30, 2020 — At its heart, effective marketing is teaching. See examples from an addiction treatment center, an aftermarket engine lubricant, and an over-the-counter probiotic.

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Marketing 101: What are variable tags?

January 16, 2020 — Variable tags have several uses and benefits in email automation, but before I explain further, let’s define the term for those who are new to email marketing.

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Landing Pages, Value Prop and Headlines: Your peers’ favorite MarketingSherpa articles of 2019

January 9, 2019 — A glimpse back at your peers’ favorite MarketingSherpa articles of 2019, including templates, a handbook, a report, an article and a case study that can help inspire your thinking for 2020.

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