Practical Case Studies, Research and Training for Marketers

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Ask MarketingSherpa: Homepage value proposition

Ask MarketingSherpa: Homepage value proposition

February 10, 2021 — A MarketingSherpa reader asked for advice about communicating a company’s value proposition on a homepage as part of a website redesign project he was working on.

He thought the advice was helpful, so we’re sharing it with you today in this blog post.

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Marketers Beware: 8 all-too-tempting marketing dangers to avoid

Marketers Beware: 8 all-too-tempting marketing dangers to avoid

February 8, 2021 — Buzzy influencers. Get-rich-quick shortcuts. Tech tools that harness customer data. Will they lead you to a new blue ocean of opportunity or wreck your company along the rocky shoals?

To help you learn from your peers’ mistakes, we bring you this article.

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Lead Generation Confessions: 17 B2C and B2B marketers in 12 different industries share their lead conversion rates

Lead Generation Confessions: 17 B2C and B2B marketers in 12 different industries share their lead conversion rates

February 3, 2021 — If we just published average lead conversion rates, we would gloss over a lot of important detail. For example, 90 and 10 average out to 50…but what does that really tell you?

So instead, we go company by company (often with added context) in this article.

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