MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
April 14, 2021
April 13, 2021
April 5, 2021
April 1, 2021 — It’s not the CEO. Not investors. Not the most brilliant inventors. The most powerful force in capitalism is the customer.
So to better improve your marketing results, you have to better serve the customer. And to better serve the customer, you must better understand the customer.
March 24, 2021 — In this article we bring you a company that used Facebook Groups as its discovery platform, YouTube as a lead gen platform, and (because all marketing isn’t external) consolidated on an internal creative management platform to gather data to lobby internally for resources.
March 22, 2021 — In the rush to chase quarterly numbers and new technology, there are many misunderstandings about what a truly effective value proposition is and why it is so important. This article provides answers to common questions we get from readers about the value proposition.
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