MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
May 10, 2021
May 5, 2021
April 27, 2021
April 19, 2021 — Of all the potential customers in the world, which are my ideal customers? How can I reach them with my brand’s advertising? And serve their needs when they want more info? Here are three companies that answered key questions like these. Read on for examples from Autobahn Indoor Speedway, a home improvement website and an online wine store.
April 14, 2021 — We all want the shortcut. The tricks. The marketing hacks. But sometimes when we go down this all-too-tempting path, we wind up at a dead end. Just because it worked for someone else’s customers does not mean it will work for yours.
April 13, 2021 — True usability should include a potential customer’s ability to understand and make use of your landing pages, yes, but also your processes and your products and services themselves. Marketers can help improve that usability with clearer communication and achieve better results because of it.
Get the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Get better business results with a skillfully applied customer-first marketing strategy.
Marketing 101: What are grids (design)?
Free Template to Help You Win Approval for Proposed Projects, Campaigns and Ideas
Mobile Marketing Technology: Insights from Chief Research Officer of G2 Crowd based on 18.6 million data points
MarketingSherpa Podcast Episode #5: Ten things you should think about before you do your next website redesign