MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
3 types of customer needs (and how companies solved these needs with their marketing)
October 13, 2021
Sales Funnel: 3 case studies with tips on how to say “no” to customers and improve marketing results
October 4, 2021 — So, to help stiffen your spine and (figuratively) utter that difficult two-letter word to potential customers, read on for examples from a general contractor, a Sequoia-backed startup, and an online travel agency.
September 28, 2021 — Marketing (and life) is not a game with a set number of levels you complete until you win. Those challenges, they just keep rolling in like the ocean waves. So, to give you inspiration and ideas to keep hacking away at your challenges, we bring you stories of your peers’ success.
September 23, 2021 — Testing can help you overcome the rigid mindset that experience can bring while leveraging your vast accumulated knowledge to craft well-informed hypotheses.
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